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The federal government is offering eligible businesses $2,400 non-repayable grant money to adopt e-commerce strategies and grow digitally. This is part of a $4 billion, 3-year program rolling out across Canada.

There’s a long list of items that are eligible such as; online ordering or booking systems, e-commerce software, search engine optimization support, software subscription fees, social media/digital ads, and the development of a new e-commerce website. Businesses are encouraged to invest their own funds beyond $2,400 in the e-commerce strategy, but it is not a requirement. In addition to the $2,400 grant money, there is one-on-one support offered through a team of e-commerce advisors (also at no cost).

The question on many business’ minds, of course, is ‘am I eligible’? The main eligibility criteria are that:

  • You’re a registered for-profit company.
  • You’re a consumer facing business, which means that your sales are not exclusively business-to-business (you can still sell B2B, just not ONLY B2B).
  • You have at least one employee on payroll, who has been on payroll for at least 3 months when you apply (there is no minimum number of hours; FT or PT is fine).
  • You cannot be a franchise/franchisee, corporate chain, real estate brokerage, or multi-level-marketing company.
  • You want to grow your business through e-commerce strategies.

The website linked  below describes all the details. If you meat the criteria, you can either apply immediately (it takes about 20 minutes to create their account), or you can direct your questions to the Grant Coordinator, Joel Stoddart.

There are a considerable amount of funds available (and they will remain available for quite a while), and the application process is quite quick. Once you apply and – assuming you are eligible – you would have a meeting with an e-commerce advisor to discuss what you would like to do and how you would like to spend the money.
Here is the link: Atlantic Canada - CDAP | Digital Main Street 


If you have any additional questions or would like to learn more, please contact:
Email: Joel.Stoddart@cbdc.ca 
Web: Atlantic Canada - CDAP | Digital Main Street

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